pALISSADE LAUNCH

'Palissade' is an outdoor furniture collection designed by Ronan & Erwan Bouroullec for HAY. I managed a marketing campaign for Cult's launch of this range in Australia. The campaign ran over a three month period from August-November 2016, including an installation at the 'Melbourne Indesign' industry event followed by a pop-up cafe in Sydney.

INSTALLATION FOR MELBOURNE INDESIGN

To launch Palissade in Melbourne, Cult presented a leafy installation set within a boutique plant nursery in Cremorne in conjunction with the 'Melbourne Indesign' industry event. Our installation explored the intersection between botany, design and outdoor living, offering a unique visitor experience for the 1,200 guests that came through the space. In partnership with HAY, Glasshaus Nursery, Sean Fennessey (still photography), Carmen Cammit (event photography) and Indesign Media.

PALISSADE TEAROOM POP-UP CAFE

To launch Palissade in Sydney, Cult presented the Palissade Tearoom; a pop-up concept cafe set within a heritage terrace in Chippendale. Open for a two week period, the cafe served afternoon tea with a specially designed menu by the Rabbithole Organic Tea Bar. We invited We Are Triibe to style the tearoom using Australian wattle and banksia natives; an earthy and warm colour palette complementing the sandstone terrace house and concrete courtyard. In partnership with HAY, We Are Triibe, Toby Peet & Terence Chin (still photography) and Rabbithole Organic Tea Bar.

IN THE mEDIA

Our marketing campaign for the Palissade launch generated 15 press clippings and more than 125 posts on #palissade on social media. Media highlights included online stories on The Plant Hunter, Habitus Living and Indesign Live.