pernette perriand visit with cassina

To celebrate the 50th anniversary of the iconic LC collection, Cult and Cassina welcomed the daughter of Charlotte Perriand, Pernette Perriand, on a visit to Australia in September-October 2015. I developed a marketing campaign around Pernette's visit focusing on educating the Australian market on the modernist design principles and legacy of Charlotte Perriand.

charlotte perriand exhibitions

As the first element of our campaign, Cult and Cassina presented the exhibition 'Charlotte Perriand - An Icon of Modernity' across the Cult showrooms. The exhibition featured a curated selection of furniture designed by Charlotte Perriand complemented by exclusive photographs and sketches never before seen by the public. Each exhibition was launched with Pernette Perriand and Jacques Barsac as hononary guests and prominent female architects as guest speakers.

charlotte perriand lecture at uts

Coinciding with the exhibitions, the second element of our campaign was a sold-out design lecture at University of Technology of Sydney (UTS), exposing Pernette Perriand to a targeted audience of 200. Under the banner 'Gesture. Shape. Technique of Charlotte Perriand: An Avant-Garde Woman' Pernette Perriand reflected on her mother’s oevre and design legacy to the local architect and design community. The lecture, moderated by Cathy Lockhart, Lecturer, Industrial Design, took place at the Dr Chau Chak Wing building designed by Frank Gehry. 

IN THE mEDIA

Our campaign for Pernette Perriand's visit generated 15 press clippings, including exclusive stories in the Belle #January-February 2016 issue and Habitus #January-March 2016 issue.